Hospitality Marketing to increase brand awareness.
From Restaurants to Hotels & Spas. We have a wide range of digital marketing strategies for hospitality food & drinks events worldwide.
Here you find how we to improve your hospitality online marketing, we craft custom advertising campaigns that are sure to bring new customers to your bar, hotel, restaurant & hospitality event.
Hospitality Digital Marketing Strategy
Food & Drinks Hospitality Listings in the UK
Ensure your restaurant is listed and optimized on the following platforms:
- Michelin Guide UK: Known for prestigious star ratings and in-depth reviews.
- Good Food Guide: Detailed reviews and ratings highlighting the best dining experiences.
- Hardens: Combines user reviews with professional critiques for balanced insights.
- SquareMeal: Provides reviews, ratings, and the ability to make reservations.
- OpenTable UK: Online reservation platform featuring user reviews and ratings.
- AA Restaurant Guide: Known for its Rosette Awards, offering professional reviews and ratings.
Google My Business Optimization
- Claim and verify your Google My Business listing.
- Ensure your NAP (Name, Address, Phone number) information is consistent.
- Add high-quality photos of your restaurant, food, and ambiance.
- Encourage customers to leave reviews and respond to them promptly.
- Regularly update your listing with current hours, special offers, and events.
- Utilize Google Posts to share news, offers, and updates.
Custom Hospitality Project Management
- Launch & Release Offers, Promotions and Campaings.
- Launch or start your new Restaurant bar & Hotel hospitality business.
- Launch or start your Event for food, drinks Entertainment & Cathering.
- Builiding Custom Websites and apps that will help you brand your own comms, pos and systems.
- Point of sale, payment and booking integration for restaurants bars and hotels in London.
- Ipay and other integration Ecommerce platforms for online sales, data retation and retargeting.
- Lead generation Marketing, PR and Digital Management of all assets, records and data.
Off-Page SEO Strategies
- Guest Blogging: Write guest posts for popular food blogs and culinary websites with backlinks to your site.
- Social Media Engagement: Share high-quality images, behind-the-scenes content, and special offers on platforms like Instagram and Facebook.
- Collaborations and Partnerships: Partner with local influencers and businesses for events and promotions.
- Online Directories and Review Sites: Ensure your restaurant is listed and updated on platforms like TripAdvisor, Yelp, and Zomato.
- Press Releases: Distribute press releases for significant events like new menu launches and awards.
- Community Involvement: Participate in local events and sponsor community activities.
- Influencer Marketing: Invite influencers to dine and share their experiences online.
- Content Marketing: Create engaging content such as recipes and cooking tips to attract organic traffic.
- Participate in Food Awards and Competitions: Enter your restaurant into local and national food competitions.
Local Small-Budget Ads Recommendations
- Google Ads: Target local customers with location-based keywords and use ad extensions to highlight key information.
- Facebook and Instagram Ads: Utilize demographic and geographic targeting to reach potential customers in your area. Promote special offers and events.
- Local Publications and Websites: Advertise in local magazines, newspapers, and community websites.
- Voucher and Deal Sites: Partner with sites like Groupon to offer special deals and attract new customers.
- Geofencing Ads: Use geofencing technology to send promotions to mobile devices within a certain radius of your restaurant.
